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It is also cheaper than other oils and contains no trans-fats, but it is very high in unhealthy saturated fat. It can be found in lipsticks and cereals, soaps, biscuits and salad dressings and in up to one in 10 products on supermarket shelves.

In answering to agitated environmentalists, one former federal minister for mines and primary industries perhaps best summed up the prevailing attitude of the times when he famously retorted: Eighty per cent of that habitat has been lost in the past 20 years and an average of 1.

But changing world opinion, concerns over climate change and Malaysia's dwindling native habitat had prompted a cabinet decision by the Sabah state government that effectively cleared the path for the Maliau Basin to be nominated as a World Heritage site by Unesco. Reynolds said such a decision would not have been possible just 10 years ago. Coal deposits alone have been valued at 'several billion US dollars', he said.

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However, potential riches from eco-tourism and a carbon trading market are evolving into lucrative alternative forms of financing based on primary forests. Local anger over plans to build a coal-fired power plant may have also influenced the decision.

Sabah's tourism industry is in its infancy when compared with elsewhere in the region, but officials want to more than double tourist arrivals to 3. Sabah's environment minister, Masidi Manjun, says the decision to nominate Maliau Basin proved his government has no interest in disturbing an area that possessed a unique natural heritage. The potential to raise money in the future through carbon trading was also a factor in the government's decision.

Carbon trading allows industrial polluters to pay countries with large forests - which filter out greenhouse emissions and potentially minimise global warming - to keep trees standing.

Governments are increasingly seeing this type of trading as a lucrative means of revenue raising that can be used to fund an economy and protect the environment with broad public approval. Reynolds acknowledged, however, that rainforest preservation could only be achieved by including plantation operators, timber companies and miners within the conservation process, as these firms control much of the land across Southeast Asia.

Like many ageing oil palm growers in Southeast Asia, the year-old struggles to make ends meet from his 2 hectares 5 acresand his adult children have little appetite for the physically demanding work and dwindling financial rewards. This army of farmers produces about 40 per cent of palm oil from those two countries.

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Over the last decade, growing pressure from green groups and consumers has pushed big companies that produce, trade or buy palm oil to tackle labour abuses on plantations and commit to ending deforestation that is contributing to climate change. But smallholders like Kasno have been left behind, say industry officials. Only 78, smallholders are certified by the Roundtable on Sustainable Palm Oil RSPOa body of consumer organisations, environmental groups and plantation firms that aims to make the industry greener and more ethical.

Some 35 years ago, Kasno and three workers spent 12 months clearing a plot of lush forest land near the city of Johor Bahru using chainsaws and burning. The farmer planted oil palm on the carbon-rich peatland and then registered the land in his name for a nominal fee. The father of three has heard of, but knows little about RSPO certification, a sustainability scheme that promotes best practice and is backed by major European buyers of palm oil.

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The challenge for international companies now — faced with a scarcity of land to expand and the need to secure future supplies — is to work with small growers like Kasno, even though many farmers find it hard to follow sustainability rules.

Averaging from 2 to 7 hectares of land each, they struggle to make large profits because they do not use the latest farming methods, cannot buy the best fertilisers and pesticides cheaply, and their yields are usually lower than the industry average. Unlike major palm growers, independent farmers also face logistical problems getting their fresh palm fruit to mills for processing, and are inefficient because they cannot afford modern farming equipment.

During low output months when seasonal monsoon rains are at their heaviest, their income can plummet, forcing them to cut down on labour costs or spending on fertilisers. This harms harvests and quality further.